City of Santa Clarita
2008 Sponsorship Opportunities
The City of Santa Clarita offers a unique and exciting approach for businesses to engage in creative marketing and promotional opportunities. As a supporter and sponsor of Santa Clarita’s special events, businesses will experience the benefits of marketing and advertising exposure, community outreach and exhibitor opportunities, increased visibility within the community, VIP hospitality access, and more! A sponsor’s role within the community is an important one. The City of Santa Clarita values its partnerships with sponsors because it helps to bring cultural arts and entertainment to our community. This has a direct impact on the economic development of our City. Your support helps to make Santa Clarita the ideal place to live, work and play!
Download Sponsorship Calendar [pdf]
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View Sponsorship Package [PDF] - Amgen Tour of California
- February 23-24, 2008
- Santa Clarita is proud to host the finish-line of Stage 6 and Start of Stage 7 for the Amgen Tour of California. The World's top professional cycling teams will compete over an eight-day, 700-mile race covering 12 California cities. An entire weekend of events will surround the race and Lifestyle Festival promoting health, fitness, community entertainment and more! This prestigious sporting event will provide your business with prime marketing exposure, community outreach opportunities, exhibitor space and exclusive VIP/hospitality access for your friends and business colleagues.
- (Attendance – 40,000+)
View Sponsorship Package [PDF]- PGA Champions Classic
- The week-long prestigious annual golf tournament features top players on the PGA senior tour. As a sponsor, your company will experience prime national marketing exposure on the Golf Channel and other regional and local advertisements. In addition, you will have outreach opportunities to over 40,000 attendees throughout the week and exclusive sky box and VIP access for your friends and collogues. Title sponsorship opportunities are available for March 2009.
- (Attendance – 40,000)
- Old Town Newhall Farmers Market
- April 10-October 30, 2008 – Thursdays
- Experience the charm of Old Town Newhall's weekly farmers market. As a sponsor, you’ll have an opportunity to interact weekly with patrons as they shop in a casual, open environment filled with flavorful produce and fresh flowers. Promotional opportunities include exhibitor space and visibility in marketing and promotional materials.
View Sponsorship Package [PDF]- Cowboy Festival
- April 23-27, 2008
- Step back in time at the Cowboy Festival and experience a celebration of the area’s rich Western heritage, featuring world-renowned musical artists, tantalizing cuisine, designer western gear and a variety of cultural events and activities for all ages. Encounter the fascination that comes with setting foot on a working film set as you mosey the grounds of Melody Ranch Motion Picture Studio. As a supporter of one of Santa Clarita's major tourist events, your company will receive a unique opportunity to be associated with a national award-winning event. Promotional opportunities consist of inclusion in marketing materials, advertisements, programs, signage and more. You’ll definitely want to entertain your friends and colleagues at the VIP hacienda ...from sun up till sunset... the fun never ends!
- (Attendance – 10,000 +)
- Fine Craft Show
- June 21-22 / Nov 15-16
- Get in on the action at one of Santa Clarita's favorite leisurely pastimes. Patrons always enjoy a relaxed and enjoyable weekend of shopping featuring fine hand-crafted items, specialty foods, coffees and jazz music. Event sponsors receive exhibitor opportunities, public visibility, and inclusion in marketing materials and signage.
- (Attendance 5,000)
- 4th of July Fireworks Show
- July 4, 2008
- Become a part of Santa Clarita's most exciting 4th of July Celebration.
Thousands of people come out to see the sky light up with the colorful, dancing blasts of fireworks. Held near Westfield Valencia Town Center, there are many sites to view the show. As a sponsor of the event, your company will be tied to the pride and patriotism of the celebration. Promotional opportunities include recognition on advertisements, signage and crowd giveaways. - (Attendance - 10,000+)
View Sponsorship Package [PDF]- Concerts in the Park
- July - August 2008
- Become a supporter for our communities most highly attended concert series. The free concerts at Central Park have become a tradition for families and friends to spend a rockin’ evening under the stars. As a sponsor, you’ll find value in the marketing/ advertising exposure and exhibitor space that will connect you with the thousands of residents attending this favorite summer event.
- (Attendance – 5,000+ per concert)
View Sponsorship Package [PDF]- Street Art Festival
- September 27-28, 2008
- As a sponsor for the Street Art Festival, you'll have access to thousands of people at this fun-filled, 2-day Italian chalk painting festival. From morning until night, the fun never ends in Old Town Newhall. The Street Art Festival is located over 5 City blocks, each with its own unique theme of Dance, Music, Street Painting, Crafts and Interactive Art. Sponsor benefits include marketing/advertising exposure, exhibitor space, inclusion in event signage, VIP/hospitality and more!
- (Attendance – 10,000+)
View Sponsorship Package [PDF]- Santa Clarita Health & Fitness Expo and Marathon
- November 1-2, 2008
- If you’re looking for an opportunity to endorse health & wellness, you’ll want to be a part of Santa Clarita’s Health & Fitness Expo and Santa Clarita Marathon. A qualifier for the Boston Marathon, the Santa Clarita Marathon features a full marathon, half marathon, 5K/Run/Walk and Kid K. More than 2,500 runners participate in the Saturday Health Expo and Sunday Marathon. Benefits include regional and local marketing exposure, exhibitor space, VIP/hospitality and more!
- (Attendance – 3,000+)
Sponsor Testimonials
"Westfield Valencia Town Center is proud to partner on City events such as the Amgen Tour of California, Santa Clarita Marathon and 4th of July Fireworks Show. The partnership has helped us connect with our customers and promote our retailers at the shopping center."
Raj Chandani
General Manager
Westfield Valencia Town Center
"Time Warner Cable is proud to be a sponsor of many of Santa Clarita's great cultural and community events. As a local company, we value the opportunity to enrich the communities of both our customers and employees."
Katie Himes
Public Relations Manager
Time Warner Cable - Los Angeles
"Partnering with the City of Santa Clarita allows us to show our support for our community. The exposure we received as the Title Sponsor of the 2007 Santa Clarita Street Art Festival was tremendous. The employees of the City of Santa Clarita Economic Development Division were extremely professional and worked very hard to ensure the event was successful and beneficial to all involved, from sponsors, to vendors, and visitors alike - our staff had a fantastic time, too. We will not hesitate to partner with the City of Santa Clarita again."
James Davis
Director of Sales - Division II
Lockheed Federal Credit Union
Sponsorship Opportunities
The City of Santa Clarita has sponsorship opportunities for local, regional and national sponsors that can be specialized to meet your company’s individual needs. For additional information regarding sponsorship opportunities, please contact Janet Zaldua, (661) 286-4079 or jzaldua@santa-clarita.com.Economic Development
23920 Valencia Boulevard Suite 210
Santa Clarita, CA 91355
(661) 286-4079 Phone / (661) 286-4001 Fax
