What is Character Counts?

Character Counts is a nonpartisan, nonsectarian coalition of schools, communities and nonprofit organizations working to advance character education by teaching the Six Pillars of Character: trustworthiness, respect, responsibility, fairness, caring and citizenship.

In 1996, the City of Santa Clarita adopted the Josephson Institute of Ethics CHARACTER COUNTS! program, a national coalition dedicated to strengthening the character of America’s people, using core ethical values called the Six Pillars of Character (Trustworthiness, Respect, Responsibility, Fairness, Caring, and Citizenship).

A person of character is TRUSTWORTHY, TREATS PEOPLE WITH RESPECT, IS RESPONSIBLE, IS FAIR, IS CARING, IS A GOOD CITIZEN.