Recently, you may have seen a 3-part series of paid advertisements that CEMEX published in the Daily News purporting to provide “straight talk” on the Cemex mega mine.  If you missed them, you can find them on Cemex’s website at CemexUSA.com.  We found that the questions and their answers do not illicit or provide complete and/or accurate information about the impacts that the mega mine will have.

To ensure that only complete and factual information is disseminated regarding the mega mine, we felt compelled to provide the accurate and complete responses to these questions.  We did so in a format resembling that of CEMEX’s paid advertisements.  They can be found by clicking on the links below.  The accurate responses are in blue italics font. 

The sources for all of the City’s responses are contained in endnotes and are readily verifiable.  We encourage you to visit CEMEX’s website at www.CemexUSA.com and read about the mega mine in Soledad Canyon and about the company from their point of view.  Then please compare their claims to our facts. 

Click here to read “The REAL STRAIGHT TALK" – Part 1

Click here to read “The REAL STRAIGHT TALK" – Part 2

Click here to read “The REAL STRAIGHT TALK" – Part 3

*Some of these documents are in Adobe Acrobat Reader format;
if you don't have the Reader, it can be downloaded for free.