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“Sign Language” Reclaimed Art Exhibit by Alex Cerda on Display at The MAIN in November

Art Reception to Be Held at The MAIN on November 16

Post Date:10/30/2017 11:11 AM

Beginning Tuesday, October 31, 2017, the gallery in The MAIN will feature a new solo exhibit through the month of November called “Sign Language,” by artist Alex Cerda. Audiences are invited to visually explore the relationship between universal signs and sign language. Pieces in the exhibit fuse fine art techniques with contemporary compositions and urban materials such as reclaimed road signs. The gallery is free to visit Tuesday through Friday, from 1:00 p.m. to 5:00 p.m., and is located in The MAIN at 24266 Main Street in Newhall.

“Our hands say a lot about our personalities and that’s why they are the focal point to my storytelling in this series,” says artist Alex Cerda.  Alex uses messages seen on common road signs as inspiration to showcase how the same words can be interpreted differently through hand signs and sign language. An artist from Whittier, Alex considers himself a visual poet and storyteller and his paintings are a snapshot of a moment within a greater storyline.

Residents are invited to attend a free art reception on Thursday, November 16, 2017 from 7:00 p.m. to 10:00 p.m. Participants will enjoy light appetizers, entertainment and a chance to meet the artist.

For more information regarding the art reception and exhibit, please contact Pablo Cevallos at For information on The MAIN, please visit For information regarding all City art happenings, please visit

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